Research Purposes

Audience Research

Research	Definition	Methodology (methods & techniques you could use to research it – pri/sec, qual/quan, specific techs)	Purpose (how it should be used in developing a media production/how you used it)
audience research	Research that is dedicated to peoples habits, likes and dislikes with what TV shows they watch		The reason why I would chose to do audience research is so that I can find the range for my target audience, so that I can make a specific product to fit their likes, such as if they like sports and games, I could make a game show based on sports.
audience data	This is data that is the viewing figures, which show how many people in your audience are watching your TV show	·          This is secondary research since you look at information that is given to you ·          This is quantitative since it is usually done through a graph and numbers ·          An example of this would be when makers of a TV show have the information directly sent to them through either a file or a computer	The reason why I would do audience data would be so that I know about who exactly watches my show, and if I know that, I will possibly try to improve my show to fit their likings, such as if I found out that teenagers watch my show, I would try to add something that they would like, and could possibly make a music show, since most teens like music
audience profiling	This is when before making a show, the makers of the show consider stuff about the audience to see what they are like such as age, race, education, etc and could possibly ask others questions on what their likes and dislikes are, so nothing in the show offends them	·          This is primary research since you gather the information yourself when considering what exactly should be in the show and consider the people actually watching ·          This is qualitative research since you check other peoples opinions, and check and consider their characteristics while asking questions on what exactly are their likes/dislikes ·           An example of this would be checking on the internet to search up more information on what exactly you should consider before making the show	When creating a new TV show, I would chose to do audience profiling, so that visualise what my audience is like by simply doing some research, you can see what they like which can make an impact on your show, such as if they are young children, they would be interested in cartoons, so you would make a cartoon show, that had cartoon style bands in it, to give both music and cartoon to fit their liking
Demographic research	A type of research that focus on the characteristics of the people in the audience, such as age, gender, ethnicity, education, income, and more, they use all that information in the form of surveys	·          This is primary research since it requires you to ask questions with surveys to gather information about your audience ·          This is quantitative research since you ask other people questions with surveys about their characteristics and do it in a structured fashion ·          An example of demographic research would be surveys and asking people questions with it	When I am planning to make a TV show, I would consider using demographic research so that I can get to focus more on the characteristics, since there will be people of all ethnicities watching the show, I could possibly relate it to them, by having a range of people with different ethnicities, and if I make a music related show, I would contain a range of music styles from around the world, such as African music, Indian music, etc
Geodemographic Research	Geodemographic research is when you analyse an area where your target audience could possibly be living in, and study about it, which could help attract your audience	·          This is primary research, since you go out and find the information, while you study about the area ·          This is quantitative research since you do it in a structured fashion ·          An example of geodemographic research would be  using surveys,	I would use geodemographic research so I could possibly reach out to my audience more, by checking where exactly they would be living, I could set the show in that certain area, such as if I find out that my target audience lives in London, I would set a show, such as a game show, in London, and could relate it to London, by doing this the audience could like the show, since they could relate to it more.
consumer behaviour research	Consumer behaviour research is when you study the people who consume your product, in this case you study on who watches your show. This type of research can help you see what exactly your audience wants, which could improve your show.	·          This is primary research since you look for the information about who watches your show by looking for the information yourself. ·          This is qualitative research since when you see who watches your show you could ask why they watch it, and receive their opinions and use those opinions to improve your show ·          An example of consumer behaviour research would be interviews	When I make a show I would use consumer behaviour research so that I can see what exactly my audience wants, by doing this I could ad, what they want to the show, such as if I discover that my audience is interested in music and games, I would make a game show based on music, just to fit their likings.
consumer attitudes research	Consumer attitudes research is a type of research which requires you do see how the people who watch your show feel about/react to certain things in  your show, which could let you reconsider some things and could improve your show	·          It is primary research since you go get the information yourself by asking questions ·          It is quantitative research since you ask people for their opinions and use them in a structured fashion ·          An example would be a survey	When I am making a show, I would consider using consumer attitudes research, so that I can see how the people that actually watch my show, and by asking them questions and getting their opinions, I could possibly change things about my show, such as if I make a talk show, and some people could possibly be offended by something, I could make changes to it, so I can fit their likings
audience awareness research	Audience awareness research is research where you see who watches your show, and how aware people are of it, with this information, you could probably add changes to your show, to make people more aware of it.	·          This is primary research since when getting the information, you might have to go out and ask people yourself if they are aware of your show ·          It is qualitative research since you ask people questions if they are aware of it or not ·          An example would be focus groups since you could ask people questions if they are aware of a show or not	The reason why I would chose to use audience awareness research when making a show, would be so I can get more people to watch my show, by seeing if they are not aware of my show, I could possibly add something to it that they could possibly like, such as since most people today are into “R&B music” I could possibly make my show more related to that, by making the costume and setting to fit more to that genre, and I could do a show based on that genre and the artists, to appeal more to people, and get the show more well known

Market Research

Research	Definition	Methodology (methods & techniques you could use to research it – pri/sec, qual/quan, specific techs)	Purpose (how it should be used in developing a media production/how you used it)
market research	The collection of information that is analysed about the market side of the product (show) and how the product will compete with others when it comes to audience		When creating a TV show I would chose to use market research since I would be able to know more about other TV shows, and study to see how I could do better, if I see that one show tries to fit in with kids, I will try to do that, but in some way better, such as since kids today are into genres such as “hip hop” I will try to relate my show to that style, such as having the setting/props/costume related to the genre to appeal better to the audience
product market	Product market is basically selling or promoting a product to your target audience, in this case advertising your TV show to make people more aware of it	·          This is primary since you do it yourself, still with others but you don’t use others data ·          This is quantitative since you usually use a graph or a table for ideas ·          An example would be making adverts to promote your product/TV show	I would use product market when I make a show so that I can promote it and have people being more aware of my show so that they can watch it. So If I have a music show, I can promote that show to my target audience and others with an advert so that they are aware of it.
Competition Research	Competition research is a type of research on other TV shows that might seem competition, by doing this, you can see how they do things and you could possibly do better.	·          This is secondary since internet is usually used to research about other shows and see how you could do better ·          This is quantitative data since you do the research in a structured fashion ·          An example would be searching through the internet and looking at websites about others that might be competition	When making a show I would use competition research, since it is a very good method for seeing what exactly other TV producers do to make their shows good, and it is very easy to do, since I can just go through the internet and search about them. An example would be if I make a show based on music, and there is another show that might seem like competition, I will search about them, to see exactly what they do and how I can do better
competitor analysis	Competitor analysis, as the name goes is analysing everything about your competition, their strengths, their weaknesses, and what exactly they do in their show.	·          This is secondary research since you use internet to find the data ·          This is quantitative data, since tables are often used for notes ·          An example would be simply looking through the internet and searching up stuff about other shows that might seem like competition	I would use competitor analysis when making a show since I would be able to know everything about my competition, and how I could possibly do better, If I make a show based on music videos, and there is another show that is very similar, I see them as competition, and I can be able to search everything about them, and can learn how to do better
advertising placement Research	Advertising placement research is when you look at when exactly you put advertisements for your show, such as what channel, what time, etc	·          This is primary research since you usually get the information yourself and just tell people when and where you want your adverts for your show ·          This is qualitative research since sometimes you can discuss this with surveys ·          An  example is when people just arrange when the adverts appear while talking	I would use advertisement placement research when making my TV show so that I can chose what channels my adverts go on, and what time it will be on, by doing this I can make sure that my target audience is watching and will see it, since I will imagine when they would be watching TV. So if I make a talk show, and make an advert for it, I can be able to make sure my target audience definitely watches it, by putting it on at the right time, on the right channel.
advertising effects Research	Advertising effects research is research on seeing how advertisements effects the viewing figures of the show, and checking if it raises them or decreases them	·          This is secondary research, since you can use the internet to check ·          This is quantitative, since people usually use charts or graphs to measure it ·          An example would be checking the internet and seeing if the viewing ship improved or went down	I would use advertising effects research, to be able to check if advertising really do much of an effect on my viewing ship for my show, if they do decrease I could see why, since for example if I make a music show most people go there for the music, and will be annoyed by all the adverts and will stop watching, with this I could do something, since I would already know the problem, I will know when to solve it

Production Research

Research	Definition	Methodology (methods & techniques you could use to research it – pri/sec, qual/quan, specific techs)	Purpose (how it should be used in developing a media production/how you used it)
production research	Production research is a type of research that actually focuses on the actual production of the show, and is a type of research you do while making the show. The type of research focuses on things such as, how the show is made, adverts, etc.		I would use production research when making a show so that I can know what factors to include in my show, and what I would need to make the show, to appeal more to my audience, and I would be able to know what exactly do and add to my show. If my audience likes comedy, I could possibly make a comedy show to fit their likings.
Content Research	Content research is a type of research which explains about the information about a product, in this case a show, and how it works.	·          This is secondary research since you use the internet and look at websites for information ·          It is quantitative since it often provides quantitative description and asks questions to people to get their opinions ·          An example of content research would be interviews	The reason why I would use content research when making a tv show would be so that I can get people  to know more about my show and give more information about it, by talking to people, and see their opinions, such as I could make a music show, since many people like music and it could get it more well known
Viability Research	Viability research is the type of research is checking is a product could be possible to actually make and be available for the public, in this case if a show would be possible to be made	·          This is primary research since usually when thinking of making a product (show) producers test it out with some people first to see their opinions on if the show should be made or not ·          It is quantitative since they ask questions, and then use the answers in a structured way ·          An example would be a presentation showing the show/product to an audience then getting their opinions on it	Before I make a show, I would show my idea for the show to an audience, and then I would ask them questions, by doing this, I give them a better experience by showing them rather than just telling them the idea, I would get better answers, since they will be able to actually understand more, about the idea, and this could improve my show, if I make a show about  games and you have to guess questions about music, if someone says I could improve the idea and give a better idea, I could add to the idea of the show, and possibly add something such as having the people watch a music video with no sound for 10 seconds then having them guess who made it and what song it is.
placement media Research	Placement media research is when you research when exactly your product (tv show) is shown on TV and what exact time it is on.	·          This is secondary research, since the internet is often used when looking for looking when shows are shown on TV ·          This is quantitative since there are questions asked then the answers are put into a graph or a chart by the people who make the show, so that they know when it is on ·          An example is newspapers, since some show what shows are on in the current week	I would use placement media research when making a show because I will get to be able to remind my target audience when my show is on, since if I know when my show is on, I can remind my audience so that they know when it is on also, and they will be able to watch it. So if I make a music show, I can remind my target audience by using this data and getting to be able to remind my audience, which is very useful
Finance Research	Finance research is dealing with all budget problems, such as props, crew, cast, food, make up, etc.	·          This is primary research since you usually work it out on your own ·          This is quantitative research since when questions are asked about the budget it is usually written down in a structured fashion ·          An example would be taking care of budgets for possible injuries, travel, food etc.	When making a show finance research could help me by showing me exactly how everything that I need for the show will cost, which is very convenient since I won’t have to have any troubles with money when it comes to the production of the show, and I will have all the money needed ready for all the costs. If I make a show based in central London, first I will have to do the finance research, by checking what the budget would be for, travel, food. props, make up etc.
Cost Research	Cost research, as the name goes, is research on all the costs for the show  and exactly how much money everything for the show will cost	·          It is primary research since you calculate the costs yourself ·          This is quantitative research since you put the data in a graph or table usually ·          An example would be just simply using a calculator to calculate all the costs for the show and then putting the data in a table	I would use cost research when making a TV show because I will know how much everything for the show will exactly cost and there won’t be any problems with money, such as if I am making a tv show such as a interview show, I will have enough money for all the equipment and props needed for the show, which will be useful since I won’t have to face any payments that I can’t afford, since by already knowing I would already have it planned.
technological resources Research	Technological resources research is a type of research on all of the tools and devices and equipment needed for the making of a show  and involves questions and guidance	·          this is secondary research since usually you see someone elses information and ask questions ·          it is qualitative research since since sometimes you see other peoples opinions on it to see if they find it easy to use or not ·          An example would be using the internet to look at websites and videos explaining the equipment and tools.	When making a TV show I would consider using technological resources research when making a movie so that I get to know more about all the equipment and tools that I am using, so that I can make my film better, this would be very useful when making a film, so if I am making an action based show, I can be able to work well with all the equipment, and will be able to use the camera right to fit all the action.
Personnel Research	Personal research is a type of research where you get to know more about the other workers in the making of the film such as the cast and the crew	·          This is primary research since you can just go to them yourself and ask questions to get to know more about them ·          This is qualitative since you ask questions and get their opinions on things to get to know them better ·          An example would be focus groups where everyone talks about themselves with other people	I would use personal research, when making a TV show because by using this type of research, I will be able to get to know my fellow cast/crew members better and by doing this, your show will have a better experience making, since you will already know a lot about the other people in the cast and crew, and if we make a show such as a talk show, nobody would feel nervous about talking to any certain people, since they all will know a lot about them and feel comfortable working with them
Locations Research	Location research is research about exploring multiple certain locations that you would plan to film a TV show in and study the locations and get permission so you could use it	·          This is primary research since you go out and explore the locations your self ·          It is qualitative since you ask questions for permission then get a response back ·          An example would be going out and asking people who own certain properties if you can use their location to use for your TV show	I would use location research when making a TV show since I will get to know what exact locations that I can use, and I can ask permission, so that I can be certain that I can use it for my TV show, an example would be if I make a documentary show, I can walk around certain locations that I searched up and got permission from, and people who are not meant to be in the show will know that I have permission for the location.