Tuesday, 19 April 2016

Product Market Research: My Favorite Film

"Spirited Away" is an animated movie, which is in the anime genre, and was very popular in Japan. This movie was finally released in America in 2002 so it had a lot of competition with other movies, since 2002 is the same year movies such as "Ice Age", "Lilo and Stitch" and "Return to Never Land" were released in America.

ICE AGE 

"Ice Age" made $176,387,405 in box office, which is $166,337,519 more than what Spirited Away made, which was  $10,049,886. The reason why this movie was more successful than Spirited Away would be that it had
many sellable elements, such as their cast and crew. They have cast members such as "Ray Romano","Jack Black" and "Chris Wedge", who are all very well known famous voice actors, who would get people to want to watch the movie. They also have very well known people in their crew, again with "Chris Wedge" alongside "Carlos Saldanha" who directed the movie. This movies source material was America, which is a country that is very fond of "DreamWorks" movies, so it would make sense for this movie to do very well in America. The budget for "Ice Age" was much higher than the budget for "Spirited Away", since "Ice Age" had a budget of $80M, where "Spirited Away" had a budget of $17M, so it would make sense why people would rather want to see "Ice Age" due to the fact that it had a higher budget, it would look much more professional than "Spirited Away" .  The story behind "Ice Age" is about an adventure of a ground sloth,wholly mammoth, and a saboteur tooth tiger, named "Sid","Manny" and "Shira", trying to escape the ice age,to avoid freezing to death, while having a fun adventure. This movie has a very simple idea with less concept behind the idea of "Spirited Away", but it still seems like a movie that would seem interesting to people, which would make sense why people would watch it. On "rogerebert.com" they reviewed the movie, saying that the movie was a very nice thing to look at, and was a pleasing story, but said that the movie was not very realistic, since animals would not really save a human like that. Since being a cartoon, all things apart from the realism of the movie was positive which was a reason why people would consider watching the movie, expecting nothing but a positive outcome. "Ice Age" has $176,387,405 in box office, which is very good compared to other competition that was made in 2002 such as "Return To Never Land" which made $48,430,258, and "Lilo And Stitch", which made $145,794,338, so people might want to see it knowing it is more successful than other movies for a reason, and would think it is worth watching.

LILO AND STITCH 

"Lilo and Stitch" made $145,771,527 in box office which is $135,721,641 more than what "Spirited Away" made, which was $10,049,886. The reason why this movie was more successful than "Spirited Away" was that it had a cast that most people know, it had the very well known actors of  "Chris Sanders" who played "Stitch", and "Daveigh Chase" who played "Lilo". They also had some people in the cast that people would know, such as "Dean DeBlois", and again they had "Chris Sanders" who directed the movie. By having these people in the movie, it would attract people to watch it, which would make sense since more people know the cast of "Lilo and Stitch", than the cast of "Spirited Away". With "Lilo and Stitch"  being a "Disney" movie, it is extremely popular in America, which is the country it was made in, since there are millions of people their that are big fans of "Disney" movies, so it would make sense for it to be more successful. Having the same budget as the movie "Ice Age" it had a budget of $80M which is $63M more than what "Spirited Away" had for their budget which was $17M. They're might be some people that would watch a movie because of the budget, since it would be better made, so it would make sense why most people saw "Lilo and Stitch" rather than "Spirited Away" . People would consider "Lilo and Stitch" to have a better story than "Spirited Away". "Lilo and Stitch" is about "Dr Jumba Jookiba" made an experiment called "Experiment 626", also known as one of the main characters "Stitch" who went to earth to avoid the "Galactic Federation" and then tried to impersonate a dog on earth to fit in, he gets put in an animal shelter, and soon gets adopted by a girl named "Lilo" who ends up being our second main character in the movie. this girl ends up creating a bond with the creature, and ends up becoming friends with each other. With "Stitch" in the family life becomes more exciting for everyone and then there is a nice adventure in the film with the characters. This film has a lot more going on in it, and this makes it much more interesting to watch, and it makes you want to know how it ends, while at the same time wanting to witness the adventure with them, this story is very interesting and eye-catching for some people to make them watch it more. Websites such as "empireonline.com" said their thoughts on the movie. They said that they thought it was a very well done, educational movie that could teach children lessons in life. the themes blended smoothly in the film with a decent plot. Everything about this film had something positive about it, so it would make people think that it is a movie worth watching, which would make sense why it was so successful. Even though "Lilo and Stitch" had the same budget as "Ice Age" it did not do as well as them compared with the box office figures, since "Lilo and Stitch" got $145,794,338, where when one of their competition (Ice Age) got $176,387,405, which is a $305,930,67 difference, but still is doing very well in the box office.

RETURN TO NEVER LAND

"Return to Never Land" made $48,423,368 in box office which is $383,734,82 more than what "Spirited Away" made which was $10,049,886. The reason why this movie was more successful than "Spirited Away" was that this film contained some people that were more recognizable than the people who made "Spirited Away", they had very recognizable voice actors, such as "Frank Welker", "Blayne Weaver" and "Jeff Bennett", they also had "Robin Budd" as the director, who is very famous for this particular role, people would want to see this movie knowing who is in the making in it, due to the fact that they either know/like them. This film was made in America, and again with america being huge "Disney" fans, this movie did very well in that country, which got a lot of people to watch it. "Return to Never Land" had a similar budget to "Spirited Away", still more, but compared to others such as "Ice Age" and "Lilo and Stitch", it was very close with a budget of $20M, which is $3M more than what "Spirited Away" got. People would rather watch this movie rather than "Spirited Away" mainly because with a higher budget, this movie would be more detailed and will look better than a movie with a lower budget like "Spirited Away". The plot behind "Return to Never Land" is when it was during World War II in the London Blitz, "Peter Pan" finds out that his former playmate "Wendy Darling" grew up and ended up having two kids, one 12 year old daughter "Jane", and a 4 year old son "Danny", and Wendy tells her children stories about "Peter Pan". This film has a very simple story behind it, but telling us stories of "Peter Pan" that we have never heard of before, may seem very interesting and may seem like a must see to some people. Websites such as empireonline.com gave reviews, and said that it is an action packed movie, that is a very exciting experience to witness, but it lacked the "magic of Disney" like the other movies "Disney" had made. This movie as mentioned is an exciting experiance, this would be very good for children to watch, and probably wont even notice the lack of "magic of Disney". The movie got $48,430,258 which is very good compared to some, other movies, but there are some movies that came out the same year that managed to beat it, such as "Lilo and Stitch" and "Ice Age" which both managed to get more in box office, but when it came to "Spirited Away" it managed to get more since Spirited Away got $10,055,859.

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